For this project I decided to design an illustration of the skyline of Antwerp with all its iconic buildings. Attentive viewers can see the cathedral of 'onze-lieve-vrouwe', the KBC tower, the MAS Museum and the old police tower.
I wanted to show the city as a vibrant, young metropole that never sleeps. I used different tones of red, the signature colour of Mazda.
The logo for the 'Emissie Switch' event needed to send out a very clear message, the switching of cars. After making several tryouts I opted for a cleaner look that goes hand in hand with the modern and bold visual identity of Mazda.
This implied that the most polluting cars where not allowed to enter the city any more.
As a result, drivers of polluting vehicles who wanted to go to the city, would have to park their car far away from the city center. Mazda and These Days introduced a convenient alternative: De Emissie Switch.
On the parking lot of deSingel site - just before entering the city center - Mazda temporarily set up a Emissie Switch-point where people could exchange their polluting car for a day for a brandnew - and far less polluting - Mazda.
March 29, 2017