Peukencampagne — Putting cigarette litter in its place

A public campaign for Stad Antwerpen aimed at reducing cigarette butt litter in the streets. The campaign used bold visual communication to draw attention to one of the city's most common forms of small-scale litter and make people reconsider where they leave their cigarette butts.

I worked on the visual development and campaign applications, combining illustration and graphic design to create communication that could stand out in the streets and work across different physical formats.