The housing project
This project started when I was looking for a new house/apartment in Ghent. I realized that many houses on the market are meant to be sold as quickly as possible without extra costs for the current home-owners. In Belgium, it is often the case that home-owners usually don’t have enough money or don’t want to pay for the reconstruction of the house before selling it off as quickly as possible to unwitting potential buyers. What often happens is that by giving the house a fresh layer of paint, many potential buyers (that are new to the whole experience) are fooled into thinking that the house ‘looks’ brand new. Such houses look fine on the outside but have numerous flaws on the inside, e.g. humidity, lack of isolation, broken walls, not enough light, no garage, etc. It is only after some experience that potential (and experienced) buyers start to automatically notice these problems.
I wanted to make some kind of visual check-up list that would come in handy while visiting (new) premises. This check-up list would not only show the negatives but also point out the potential assets that the house/apartment could have.
The visual check-up list that I came up with needed to be clear, yet detailed enough in order to be legible on a printed A4 version. This was so that a potential (inexperienced) buyer of a house/apartment could just print the illustration and take it with him/her whilst searching for a new house.
On my brochure, I designed two different houses; one would be the house that shows all negative aspects, such as : humidity, not enough light, lack of isolation, no garage, no place to put the trash outside of the house, etc.). The other design would mainly show the potential assets such as a big garden, isolated walls and windows, an underground garage, lots of natural light in all of the rooms, no humidity, solar panels, a brand new shower,...
April 6, 2016